The idea of opening a second restaurant location can be daunting. You may wonder if your initial victories can be replicated, or if you can translate your first restaurant’s atmosphere to the new spot. Consider these tips as you start weighing the potential of a new restaurant location.
A restaurant’s location can impact walk-in traffic and whether you’re a match for the local demographic in a new neighborhood. The first thing to consider is how close your second location should be to the original. If your original business is extremely profitable, perhaps a closer commercial location would be ideal to absorb the overflow customers. The new location could offer additional features that the original might not provide, which will boost the initial concept. If your intent is to attract a new customer base, perhaps a location in a different neighborhood, across town, or in the suburbs would be better. The further away the new location, however, the more difficult it will be to manage both restaurants. You’ll have to scope out your competition in the new neighborhood and decide whether you’ll oversee all operations or if you’ll need additional help from the management team.
Though the principles of your original business plan may remain the same, you should devise a new business plan for the new location. You’ll need to research the new area, plan future promotions for each restaurant, and purchase new equipment. Given the success of your first location, your budget may be different this time around and afford you more flexibility. Your new customers may have different preferences and respond well to different aesthetics. Planning ahead for these potential deviations can save a lot of headaches.
If a second location is on the horizon, you’ve likely provided customers with excellent service and consistent offerings at the first. Maintain both of those admirable attributes by keeping your menu and kitchen comparable and bringing over some of the original staff members to either mentor the new team or join full-time. Accounting for the differences a new location may present is important for this aspect, as the dining experience is a major revenue driver. Perhaps your new kitchen is smaller and can’t sustain each menu item or the same amount of kitchen staff. Choose the dishes that defined your success the first time around and focus on them instead of overwhelming yourself by trying to create a carbon copy of the original restaurant.
What could a second location do for your business? At Mayer Building Company, we understand the careful considerations involved in restaurant design, and we care about every detail of each project, providing top-notch industry performance for all of our clients in the New Orleans area. Bring your ideas to us and learn more about what we can do for your new restaurant.
Recently our commercial construction project came to a successful completion, and we are open for business. I appreciate the efforts of Mayer Building Company in getting my premium coffee shop open early.
I brag about you and your people all of the time.. I get constant compliments on the building! Recently our commercial construction project came to a successful completion, and we are open for business. I appreciate the efforts of Mayer Building Company in building out our new offices on time and within budget.
Thanks again for a job well done! We have completed over 30 Cyclebars across the country in the past year. The New Orleans (Magazine Street) site was not only one of the best but working with Mayer exceeded all expectations. I look forward to future work with the Mayer Team.
Y’all did such a nice job. Thank you so much for your careful work. You’ve helped transform our space!
I just want to thank you and your staff for going above and beyond during this build out process. With us being in a different city, y’all have been awesome to work with. Y’all have accommodated every change within our construction window and have helped us greatly on things that couldn’t have gotten done without you and your staff’s help. Thanks so much. It is greatly appreciated.
Thank you very much for doing such a great job. The rooms look great and the inconvenience to us was minimal at worst. Your personnel was friendly and easy to work with. Fred was really great. We are very pleased with the result. Thank you and I hope to work with you again on another project.
I was concerned about doing a renovation at a place that was many states away from where I lived. I needed someone that I could count on and could handle every aspect of the renovation. I also required someone who was familiar with the permit requirements for an historical building in New Orleans….I would highly recommend Ryan Mayer to any potential client. I was extrememly pleased with the work he performed and would use him again for any additional contracting needs that I may have.
We are always excited to partner up with MBC to work on our new location developments or redesigns,
as we can always count on quality, timeliness, and most importantly, the right level of communication
in the client relationship.
As we grow City Greens, we look forward to working with the Mayer Building Company in the very near future.
It is with pleasure, and of my own initiative, I am writing this letter of gratitude
for the work you and your company performed at 4905-11 Magazine Street.
As the architect of that renovation, I worked closely with you, your superintendent
Fred Goodrow, and your staff during the months of construction. Your knowledge, experience, and good judgement, and that of your
employees, were critical in addressing these issues and contributed significantly
to the successful completion of the work.
Both the building owner and I are very proud of the results and are grateful to
you and your staff for a job very well done. I sincerely look forward to the next
time it is my good fortune to work with you.
Thanks for everything, Ryan! We look forward to working with you again in the future.